Love Letters, my weighty Magnum Opus of over two years in gestation (really, two years: look) is finally coming to term. And this bit is the the labour bit. I've made a website for the book: lovelettersthebook.com and it took bloody ages. It's a labour of love, I guess.
It's all part of my cynical bid to "go viral", ie. promote the book for free from my bedroom. All the ingredients are there for your classic promo-site: a Flash game, presence on a prominent social networking site, downloads, an embedded video... and ta-da! One delicious viral. Now I just sit back and start thinking of puns for my Booker acceptance speech. Or is that like dropping flour and an egg into a bowl and saying ta-da! One delicious cake? Perhaps yes. I'd like Alfie and Betty to be the Crazy Frog of 2009... but how do you beat an amphibian on a motorbike (let alone one with mental health issues)?
It's Darwin's birthday soon, and thinking about Crazy Frog... isn't that just one evolutionary step up from the succesful fish-on-a-bicycle campaign Guinness ran in 1996? So perhaps there's the answer: the next big thing with the kids will be whatever is one-evolutionary-step-up-from-a frog riding whatever-is-one-evolutionary-step-up-from-a-motorbike... an iguana in a helicopter, say. Don't skip a step though: one day we'll be ready for primates in rocket-ships, but not yet. Space Chimps taught us that much.